Nintendo Boldly Goes...

...where no publisher has gone before. Namely, onto the pages of Good Housekeeping magazine, the March issue of which contained a full page add for the Wii, showing a genial motherly figure enjoying the new console with her family. (It may even be a regular ad slot). With 25 million readers every month, you can understand the attraction, but perhaps never before has a games company had something so well suited to an audience of housewives, homemakers and allied professions.

With thanks to my wife for spotting this.

Comments

[Patrick]

Yeah, I learned that Self Magazine, a fitness mag for women, had a positive piece on casual gaming recently (via musings).

[Neil]

Good stuff, good stuff...

Shame you couldn't just admit to your prediliction for Good Housekeeping... :-P