Before you ask, I’m not playing Pokémon GO, nor do I plan too. I’m a father, a writer, and a business owner – I don’t have time to play an MMO. But it’s interesting to me, since this is another example of a game where the fictional content is far and away the critical factor in its success. My old MUD crowd played Niantic’s previous game, Ingress, and had a lot of fun with it – but anyone who has ever enjoyed any aspect of Pokémon is playing GO, and that’s not just the power of branding – it’s the power of fictional worlds.
I've shared the best articles so far about Pokémon GO over on ihobo.