We have our first new audience model in a while thanks to Parks Associates (via King Lud IC, from Next Gen and ultimately from here). It appears to focus chiefly upon the amount of time and money spent on games, however, making it largely useless for game designers - but still, every new model tells us something. (This one seems to tells us that some people are too busy to play games. Not exactly a surprise.) Still, the message that the market is more diverse than presumed is useful, even if this research adds very little to our understanding of the diversity of players. Patrick has more discussion of the topic for those who are interested.