Sadly, it seems I am not destined to recieve a Wii on the launch day here in Europe. Unlike the US, where it seems people were made to form publicity-friendly lines to acquire their new consoles, here in the UK, we have a less exciting but more practical pre-order system. My pre-order was not within the initial allocation of Wii's, so my only hope for a Wii before the Winter Festivals is if Nintendo manage to ship extra Wii to Europe some time in December. I don't know whether to get my hopes up or not, to be honest.
One thing is apparent - the Wii brand name is a marketing goldmine. Not only did it generate massive initial attention because of the apparent insanity of the name, but now that people have got used to it, it presents infinite opportunities for straplines and punchy headlines of all kinds. Both PS3 and 360 seem quite dull names, by comparison, although I can't deny that PlayStation is a strong brand name and well worth maintaining, and Xbox has the capacity to be used creatively, as in a recent ebay commercial, and in an episode of The Simpsons.
And on the subject of brand names, I notice that Southern Comfort have spent a considerable sum of money advertising their syllabic abbreviation SoCo. It seems this phrase has been around for a while now, but that the company behind the drink wants to push this punchier neologism as their new brand. I presume this is an attempt to appeal to Generation Txt, who are always looking to save a few keypresses on their phones. I have a feeling it will work for them, although it makes me feel slightly queasy to think about it.
Incidentally, my phone's predictive text input renders 'Wii' as 'Wig', 'PS3' as 'Pre' and 'Xbox' as 'Wanx'. Isn't technology grand!