In case you haven't heard, Activision and Blizzard are merging. The spate of mergers the games industry is experiencing is testament to the tough economic conditions that exist right now as a result of the transition to a new generation of consoles. Early in the new console cycle, companies merge. Later in the console cycle, people take advantage of the greater prosperity and break off and form offshoot companies.
It's easy to see what Activision has to gain in this merger, but I'm at a loss to see what's in it for Blizzard other than a big pile of money.