The second part of the two-part series on games industry vices is up on ihobo today. Here's an extract:
Being realistic about the prospects for a game title protects a developer's employees from job loss by ensuring cash flow and avoiding bankruptcy. Nothing could be more important to a developer than its continuing survival, yet many continue to treat game development as a contest to see who can make the best action game. It's shockingly irresponsible not to use the available market data to make calculations as to expected returns, to identify stable and undercompeted market opportunities, and above all avoid falling into the trap of believing that “a great game sells itself”. A great game for whom? What are the typical returns for that audience? And how many other companies are targeting that market?
Please share your views in the comments over on the ihobo site!