Buying a Kingdom
November 04, 2015
Over on ihobo this morning, my thoughts on Activision-Blizzard’s acquisition of King. Here’s an extract:
There has been much chatter in the corner of the internet comparing Disney’s $4.05 billion purchase of Lucasfilm to Activision-Blizzard’s $5.9 billion deal for Candy Crush’s King Digital Entertainment. A lot of this has been surprise or disappointment that the viral game company is worth more than the Star Wars franchise. This gets right which intellectual property motivated the acquisitions. It gets wrong the way that market value operates.
I mostly posted this so I could say I posted every day this week, and feel good about my blogging for once! But it makes an interesting point about the disconnect between personal economics and corporate finance. You can read the whole of Buying a Kingdom over on ihobo.com.
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